And you want to go with a Facebook fanpage? Great! Just make sure you use your resources...
First of all, use other fan pages. Not only can you look at other fan pages to see what is successful and what your followers expect from you, but Facebook has a fan page for fan pages! What better way to learn than straight from the source?
Second, remember that everything in social media site I talked about a few posts back, Mashable? They've got a few tips and tricks as well. Check this page out before starting your promotion.
Third, don't forget the design. It needs to look appealing with easily visible information. Don't be afraid to look for a little help!
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